The good news from the majority of European hardwood plywood importers interviewed in March 2021 was that they were making money. They reported demand ranging from firm to booming across the market, from the construction and DIY sector to merchants and furniture makers. Moreover, customers were willing to pay a healthy price.
âIf you canât make a good margin in the current climate, you never will,â said one importer.
Another reported their customers âaccepting the real valueâ of plywood and timber generally. âTraditionally most view plywood as a stack it high, sell it cheap commodity, but the market situation is such now that theyâre having to pay more like its true worthâ they said. âThereâs strong demand and less opportunity to play suppliers off against each other. Weâre experiencing less negotiating from customers and less bad debt. Itâs definitely a sellerâs market.â
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